The Power of Persistence

In today’s post, I’ll be sharing some ideas on the power of persistence. Successful, driven and hungry people don’t wait for someone to “give” them a job – they go out and get to work.

Money changes everything. When you take in too much funding too early, it sets you on an artificial high that tends to lift you way, way up to where you won’t even be able to see your bottom line. Bigger money means bigger mistakes – at a time in your growth when you can’t afford to make any mistakes.

POWER FACT: Milton Hershey started three candy companies as a young man, and all of them failed before he found success with the Hershey Company.

Sometimes you have to learn to fail before you can begin to succeed.

You need to have faith in something bigger than yourself. It’s something to rely on to help see you through.

Turn your problems into solutions.

POWER FACT: Before becoming one of the most beloved figures on television and a pop cultural icon, Oprah Winfrey was fired from her job as a broadcast journalist because she was “unfit for television.”

Sometimes the folks in the know don’t really know – your success is in your hands, not in the whims of others.

Learn to tough things out. Success doesn’t usually find you on your own schedule, and it hardly ever happens as fast as you want it to happen. Sometimes you have to wait for it.

POWER FACT: Before publishing his first book, Stephen King was ready to give up on a writing career. After getting 30 rejections, he threw his first novel in the trash, but his wife retrieved it and urged him to keep going. He has since gone on to sell over 350 million copies of his books, most of which have been made into major motion pictures.

It’s tough to believe in yourself when the rest of the world lines up against you, so be sure to have someone on your side to help you see things more clearly. Mentors are great, but sometimes a cheerleader is even better.

Believe in yourself, believe in your business, believe in your dream, and the money will come – maybe not right away, but soon enough.

POWER FACT: Coca-Cola sold just 25 bottles in its first year of operation. They started out small.

Go ahead and dream big.

If you’re broke right now, congratulations. Being broke only breaks you if you let it. But broke can make you too, if you let it. And even better, if you find a way to leverage the power of being broke, it can become a mammoth springboard and a driver of unimaginable business, financial, and personal achievement.

Put all your passion and purpose behind whatever it is you’re doing. If you don’t believe in yourself, in your product, your service, or your business, you can’t expect anyone else to either.

The biggest nuggets

1. Don’t wait for opportunity—create it.
   Hungry people don’t sit around waiting for someone to hand them a job, a client, or a breakthrough. They take initiative and get moving.
2. Too much money too early can hide problems.
   Funding can create the illusion that everything is working. Constraints force you to understand your customers, control expenses, and respect the bottom line.
3. Failure is often part of the tuition.
   Milton Hershey experienced multiple failed businesses before building Hershey. Failure doesn’t necessarily mean you’re on the wrong path—it may mean you’re learning what the path requires.
4. Rejection isn’t a verdict.
   Oprah was fired. Stephen King faced rejection. Their early critics weren’t able to see what they would eventually become.
5. Turn problems into opportunities.
   Don’t just ask, “Why is this happening to me?” Ask, “What can I build, learn, fix, or create because this happened?”
6. Your timeline isn’t God’s timeline.
   Success rarely arrives exactly when you want it. Patience isn’t passivity. Keep working while you wait.
7. Protect your belief system.
   When you’re building something unconventional, you need people who remind you of your potential when circumstances temporarily make you doubt it.
8. Start small without thinking small.
   Coca-Cola’s early sales were tiny compared with what it eventually became. Small beginnings aren’t embarrassing. They’re beginnings.
9. Being broke can become a classroom.
   Lack can teach creativity, discipline, resourcefulness, sales, negotiation, and perseverance. Your current circumstances don’t have to become your permanent identity.
10. Believe before the results arrive.
    You have to believe in the dream before everyone else can see the evidence. Confidence isn’t pretending everything is guaranteed; it’s continuing to act when the outcome isn’t guaranteed.

Your current situation is not your final destination.

You may be rejected. You may fail. You may run out of money. You may hear “no.” You may have people tell you that your idea won’t work.

None of those things gets the final word.

The question is whether you can keep believing, keep learning, keep adapting, keep solving problems, and keep moving forward.

And perhaps the strongest principle in this whole post is this:

Don’t let your circumstances convince you that you aren’t capable of changing them.

Faith gives you something bigger to rely on.
Failure gives you experience.
Scarcity can develop resourcefulness.
Rejection can develop resilience.
Patience develops endurance.
And action turns dreams into something tangible.

I hope you’ve gotten value from reading this post. Leave a comment below on what your biggest takeaway has been. I can’t wait to read your thoughts.

Go out today and make life an adventure.

Etieno Etuk

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